Posted March 25, 2016
Chris Perkins - Sun Sentinel
The Miami Dolphins are discussions with potential sponsors for the naming rights to their stadium, but there’s no timetable on having a deal done.
The Dolphins, whose stadium naming rights deal with Sun Life Financial expired last month, have “had a lot of interest and have had active discussions,” according to a team spokesman, but nothing is complete.
The stadium is currently undergoing a $400 million renovation that should be completed by the start of the regular season. This part of the project involves a canopy that will keep most fans dry when it rains. The first stage of the renovation project started was finished last year.
The stadium has had a host of sponsors since its inception including Pro Player, Land Shark, and Sun Life.
Dolphins CEO Tom Garfinkel said despite coming off a 6-10 season the team is doing well regarding season ticket sales.
“We’re actually ahead right now in terms of season-ticket renewals and deposits for new season tickets than we were this time last year,” he said Tuesday at the NFL owners meetings at Boca Raton Resort.
Owner Steve Ross thinks that is because people see positive changes.
“I think people are very enthusiastic,” Ross said at the owners meetings this week. “They’re enthusiastic with the new coach. I think the players are enthusiastic and ticket sales have been doing well. People can see that we’re really putting the resources both in the team and on the stadium and trying to make the experience that much better. So far, so good.”